TikTok has exploded since it was released back in 2016. The pandemic propelled its popularity with 315 million installs of the app in the first quarter of 2020 alone. Lockdowns across the world meant people gravitated towards the app for light-hearted entertainment to fill their time.
TikTok now has 689 million active users worldwide, and with 11% of dog owners admitting to creating a profile exclusively for their pet it’s no wonder many of these pet influencers have taken to TikTok.
In fact, the hashtag #dogsoftiktok has 63.9 billion views, #petstsoftiktok has 21.5 billion, and #catsoftiktok has 45.4 billion.
While posting cute videos of your pet may seem like a fun hobby, it’s a big business with many creators earning thousands of pounds for their content.
As a result, Write from the heart decided to breakdown 20 of the biggest cat and dog stars on the platform to find out how much they could be raking in and have put together some tips and tricks for making your pet a star…
Famous Dogs of TikTok
|Account name||No. of followers||Estimated earnings per post||Fun fact about pet|
|‘@minging888’||5M||Up to £3,593.27||‘@minging888 always chooses his own outfit!’|
|‘@azchpn’||9.9M||Up to £7,113.89||‘@azchpn features three star pooches, toy poodle Panna and chihuauas Azuki and Chocola’|
|‘@arrowtotherescue’||2.2M||Up to £1,582.74||‘@arrowtotherescue is a rescue pup and has two different coloured eyes which is called Heterochromia.’|
|‘@fairytrails.ig’||964.3K||Up to £692.92||‘@fairytrails.ig features Sammy, Yuna and foster friends including Pepito who only has two legs!’|
|‘@girlwithedogs’||2.7M||Up to £1,875.40||‘@girlwithedogs is owned and operated by dog groomer Vanessa based in Canada’|
|‘@beingbirch’||1.3M||Up to £937.39||‘@beingbirch features border collie mix, Birch, alaskan husky, Bambi, and mini American Shepherd, Bliss who all like to give each other hugs!’|
|‘@dog_and_his_boomer’||4M||Up to £2,884.68||The star of @dog_and_his_boomer, Nala, is a seizure alert service dog|
|‘@whataboutbunny’||6.3M||Up to £4,543.71||‘@whataboutbunny can talk! Her owner, Alexis Devine is teaching Bunny how to speak by using augmentative and alternative communication devices.’|
|‘@littlemissfurious’||1.5M||Up to £1,082.43||‘@littlemissfurious AKA ‘Maddy’ is known for her unique expression and you can even book her to star in a personalised video via Cameo!’|
|‘@boomer_the_landcloud’||1.8M||Up to £1,300.09||Boomer|
‘@boomer_the_landcloud can do the Conga!’
Famous Cats of TikTok
|Account name||No. of followers||Amount of £ per video||Fun fact about pet|
|‘@britishpromise.cats’||3M||£2,150||A breeding cattery whose ASMR of a cat poking it’s head through a tube hit a whopping 34.7M views|
|‘@seitsuki’||1.3M||£934||Star of the account is ex-street cat Tiger who went from hissing at to bonding with his new owner Anastasia|
|‘@jennyjean0214’||503.7K||£363||Leo the cat rocketed to TikTok fame after knocking over his food and being made to help clean up!|
|‘@marleymalin’||2M||£1,438||According to his Instagram, Marey is just a cat living it up in LA!|
|‘@wildcatridgesanctuary’||4.1M||£2,950||Not your typical house cats, this account is dedicated to rescued wildcats at a non-profit sanctuary in Oregon|
|‘@the_cat_games’||1M||£719||Angela is a Black tipped British short hair who will soon have her own merch store|
|‘@thekhaleesicat’||923.5K||£666||Khaleesi has one green and one blue eye|
|‘@dontstopmeowing’||6.7M||£4,760||Skye Chase and Millie are the stars of this account that are all adopted or rescued|
|‘@maseplace’||4.9M||£3,534||Coot is nearly 8 and was found by his owner Mason in 2013|
|‘@rover_thecat’||821.3K||£593||Rover is the ultimate fashionista famed for his runway shows, he even made it on to Access Hollywood|
Tips For Getting TikTok Fame For Your Pet
Find your niche
With 689 million monthly active users worldwide, it’s safe to say that there’s plenty of competition. One way to cut through the noise is to find your niche. If your pet is an unusual breed or has a unique backstory, consider making this your USP to stand out amongst the crowd.
Produce viral content
Be creative with your content, take part in viral TikTok pet challenges, recreate famous pet memes and be silly! Make sure your videos are 15 seconds or less to encourage users to watch your videos from start to finish and edit them using trending effects, sounds and songs. Quantity over quality works best for TikTok, worry less about fine-tuning your video editing skills and focus on posting frequently.
Beat the algorithm and use a few hashtags when posting your content. TikTok has a 100-character limit on captions so only use a few. Look at the hashtags that your competitors are using and use a mix of these and the most popular hashtags such as #foryoupage.
Build your pet’s brand
Creating merchandise is a great way to provide fans with an outlet to get involved and can get your name noticed by others – plus it may even earn you and your pet some money! You could also consider trying ‘story time’ videos to tell followers more about the pet behind the account. Another tip to build your brand is to have a presence on other social media channels and use a bio link tool to add links to these other accounts.
Set up a wish list
If you do hit the big time, remember to give back. Spread some pawstivity and set up a wish list whereby you include common items that animal shelters are often in need of and donate any that your followers purchase, putting this in your bio will encourage engagement and help those four-legged friends in need.
Kirsty Prankerd, Managing Director of Write from the heart commented on the findings:
“If you feel your pet has star potential, it’s well worth setting up a dedicated TikTok account for them. The app has seen huge growth and as a result many creators are reaping the rewards. Whether it’s their first social media account or simply an extension of their existing online presence, TikTok’s vast number of users means you can reach more people than ever.
However, with so many pet accounts on the app, make sure you make use of the dedicated hashtags to ensure your content is seen. With your video gone at the swipe of a thumb, be sure to create strong openings or add an explanatory caption.
Most of all, remember to have fun with it and not to demand too much from your pet, pets need to be cared for and cherished in order for their true character to shine through.”
We looked at the hashtags #DogsofTikTok and #CatsofTikTok on TikTok on 22/04/2021 and looked at the first 10 accounts with the most liked videos.
We entered the account name into https://app.influencermarketinghub.com/tools/tiktok/money-calculator/ and https://app.influencermarketinghub.com/tools/tiktok/followers-growth/ to find the estimated earnings per post and follower growth.
We used https://www.xe.com/currencyconverter/ to convert the amount earned from USD to GBP.
We omitted any accounts where data was not available, the account was not dedicated solely to the pet(s) or accounts which reposted content.